Seedlings Collective specializes in crafting home goods that celebrate the harmonious relationship between coffee, plants, and their intersection. Inspired by my discovery that coffee beans are seeds and young plants are often referred to as "seedlings," I embarked on a design journey to encapsulate this essence.
The main logo ingeniously incorporates two leaves nestled within the negative space of the letter "S," symbolizing growth and vitality, with "Seedlings Collective" elegantly positioned below.
In addition to the logo, I developed a versatile decorative pattern, perfect for adorning various applications such as packaging boxes, tissue paper, and more.
The accompanying business card, showcased below, harmoniously integrates these elements, reflecting the brand's ethos of blending nature and comfort seamlessly.