From 2017 to 2022, I spearheaded the creation of visual elements for Bilstein's diverse array of trade show events. These engagements varied significantly in scale, ranging from compact 10'x10' pop-up tents to expansive 80'x40' booths, each demanding a nuanced approach to design. My responsibilities encompassed an extensive range of design elements, including complete wall wraps, product displays, car wraps, logos, event decals, employee apparel, and hanging signs. Notably, events like SEMA, Bilstein's premier trade show, required meticulous planning and close collaboration with vendors spanning several months to execute seamlessly. Below, I present a glimpse into the '22 SEMA booth, showcasing the culmination of our efforts in creating captivating and immersive brand experiences.