To enhance the promotional activation for Bilstein's latest product launch, I crafted a bespoke mailer tailored to house an exclusive Bluetooth speaker gift for presale customers.
Drawing inspiration from the rugged spirit of Bilstein's "weekend warrior" clientele, the outer design ingeniously mirrors the dynamic shape of a sound waveform, seamlessly transitioning into a captivating desert-sand landscape. This innovative design not only captures the essence of adventure but also resonates deeply with Bilstein's target audience, evoking the thrill of off-roading escapades that define the weekend warrior experience.
Designing a co-branded project between Toyota TRD and Bilstein involved a meticulous blend of creativity, collaboration, and strategic thinking. To begin, I conducted in-depth research into the brand identities, values, and target audiences of both collaborating companies. This allowed me to identify common themes and points of synergy that could be translated into the design process.
Through brainstorming sessions and open dialogue with stakeholders from both companies, I developed a comprehensive design brief that outlined the objectives, constraints, and desired outcomes of the project. With a clear understanding of the project scope, I then embarked on the design phase, exploring various concepts and iterations while continuously soliciting feedback from all parties involved.
Throughout this iterative process, I ensured that the final designs not only captured the essence of both brands but also resonated with the intended audience, ultimately resulting in a cohesive and impactful co-branded product.
Through a culmination of my design efforts and a seamless collaboration with print vendors, I successfully produced multiple comprehensive catalogs for Bilstein.
By fostering effective communication with our print partners, I skillfully navigated the complexities of the printing process, meticulously optimizing color reproduction and print quality to vividly showcase Bilstein's products within the pages of this catalog. This photo stands as a testament to the fruitful partnership between my design proficiency and external print craftsmanship, resulting in a visually striking and informative catalog that embodies Bilstein's brand essence.
